House of Holland Eyewear - Coachella Party

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PALM SPRINGS, CA - APRIL 14: A general view of the atmosphere at the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Harley Viera Newton attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Harley Viera Newton attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Harley Viera Newton attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Harley Viera Newton attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (L) and Laura Weir attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: (L-R) Harley Viera Newton, designer Henry Holland and Agyness Deyn attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: (L-R) Harley Viera Newton, designer Henry Holland and Agyness Deyn attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A guest attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (L) and model Agyness Deyn attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (L) and model Agyness Deyn attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Musician Ioanna Gika attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Musician Ioanna Gika (L) and Jaime Winstone attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Musician Ioanna Gika (L) and Jaime Winstone attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (top) and Jaime Winstone attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Model Agyness Deyn attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Model Agyness Deyn attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Musician Ioanna Gika attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Publicist Clayton Blaha (L) and musician Ioanna Gika attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Publicist Clayton Blaha (L) and musician Ioanna Gika attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Musician Ioanna Gika (L) abd designer Henry Holland attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Musician Ioanna Gika (L) abd designer Henry Holland attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (L) and Laura Weir attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (L) and Laura Weir attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Actor Alfie Allen (L) and Jaime Winstone attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Actor Alfie Allen (L) and Jaime Winstone attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Actor Alfie Allen (L) and Jaime Winstone attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A guest attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A guest attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A guest attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A guest attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A guest attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Guests attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Guests attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Guests attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: DJ Nick Grimshaw (L) musician Ioanna Gika attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: DJ Nick Grimshaw (L) musician Ioanna Gika attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: DJ Nick Grimshaw attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: DJs Nick Grimshaw (L) and Blood Diamonds attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (L) and DJ Nick Grimshaw attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Designer Henry Holland (L) and DJ Nick Grimshaw attend the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: DJ Blood Diamonds attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Aimee Phillips attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Aimee Phillips attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A general view of the atmosphere at the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: A general view of the atmosphere at the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Singer Remi Nicole attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)

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PALM SPRINGS, CA - APRIL 14: Singer Remi Nicole attends the House Of Holland eyewear pool party, hosted by Henry Holland and Io Echo, to launch the brand's new collection, in celebration of the Coachella Valley Music & Arts Festival 2013 at Saguaro Hotel on April 14, 2013 in Palm Springs, California. (Photo by Chelsea Lauren/Getty Images for House of Holland)